New Balance: New Balance, Impatience is a Virtue

May 2022

New Balance explores the intensity of professional training in 'Impatience is a Virtue,' a high-energy campaign focused on the intersection of sport and persistence. The film showcases a diverse range of athletes across tennis, basketball, and running disciplines, capturing the quiet moments of preparation and the explosive power of competition. Developed with agency VML US, the project utilizes rhythmic editing to bridge disparate training environments, from locker rooms to stadium tracks. The cinematography leans into cinematic lighting and slow motion to emphasize the mechanics of athletic movement, maintaining a clean visual language throughout the narrative. Post-production and VFX were managed by PS260, with sound design provided by Bucks Music Group.

Horizontal, Action, Cinematic, Clean

Slow motion

Advertising Campaign, TVC / TV Commercial