Activision Warzone in Paradise case study 2022

About

This video case study for Activision explores the phenomenon of travel influencer culture and its intersection with gaming. Created by 72andSunny LA, the montage compiles various fast-paced clips of influencers in tropical settings, riding motorcycles, and interacting with wildlife. The visual narrative transitions into promotional imagery for Call of Duty Warzone Pacific, blending cinematic action sequences with social media aesthetics. The colour grading shifts from warm, sun-drenched natural tones to gritty war-zone visuals. The piece highlights the collaborative efforts of 72andSunny LA, Human, Post Human, and Blacksmith.