Activia
Slow Eaters
Brand
ProjectSlow Eaters
Date
Jun 2026
Description
Activia presents 'Slow Eaters,' a commercial campaign centered on the practice of mindful consumption. The project features a series of vignettes documenting individuals taking time to enjoy their yogurt across a variety of environments, ranging from home settings to active office and park spaces. Directed by GREATERGOOD, the film utilizes live-action technique and cinematic lighting to highlight candid, unhurried interactions. The visual approach prioritizes a clean aesthetic and natural color grading to ground the narrative in everyday experience, focusing on the sensory details of the routine.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Context
TVC / TV Commercial
Associated creatives
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