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Brand
Abra
ProjectABRA SEASON 2 CAMPAIGN
Model wearing a hot pink long-sleeve top and jeans holding a pink spiked shoulder bag against a blue grid building facade for Abra.

Abra ABRA SEASON 2 CAMPAIGN 2024

Associated creatives

Abraham Ortuno Perez
Abraham Ortuno PerezCreative Director
Dor Edrie
Dor EdrieFashion Editor/Stylist

Tags

pink spiked bagpink shoulder bagspiked handbagpink bagwoman holding pink bagwoman in pink tophot pink toplong sleeve toppink toplow rise jeansdenim jeans

Description

Creative Director Abraham Ortuno Perez and stylist Dor Edrie present the Abra Season 2 Campaign for Spring/Summer 2023. The frame features a model posed against a blue architectural grid exterior, styled in a vibrant hot pink long-sleeve top, low-rise denim jeans, and oversized matching pink drop earrings. She showcases Abra's signature pink baguette shoulder bag trimmed with metallic spikes along the seams and strap. Clean daylight illuminates the saturated palette and distinct accessory textures.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Natural light

Industries

Bags & Accessories

Color

Hot Pink (60%)
Denim (30%)

Background

Commercial Office

Context

Advertising Campaign