A-Cold-Wall

Sep 2024

A-Cold-Wall explores industrial precision and engineered utility in its AW 2024 campaign, 'Obscure Renders.' The project presents a rigorous, graphic approach to modern streetwear through a collection of editorial lookbook imagery and product-focused still lifes. Photographer Gabriele Rosati and fashion stylist Francesco Saverio Costanzo utilize a clean, monochrome aesthetic, punctuated by high-contrast studio lighting and minimalist framing. The visuals lean into technical garment construction, incorporating collage-style compositions, multiple exposure effects, and digital glitch blocks to emphasize the tactical nature of the apparel. With set design by Alberto Simoni and makeup by Elena Gaggero, the project documents technical outerwear, layered garments, and denim with a consistent focus on architectural silhouettes and texture. The presentation functions as both a commercial catalogue and an artistic study of contemporary fabric finishes.

Vertical, Editorial, Clean

Streetwear

White Seamless

Lookbook, Advertising Campaign