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A-Cold-Wall: AW 2024 “Obscure Renders”

Date

Sep 2024

Description

A-Cold-Wall explores industrial precision and technical garment construction in the AW 2024 collection, "Obscure Renders." The campaign presents an experimental vision of streetwear through an editorial lens, utilizing minimalist studio photography that emphasizes textures, utility-driven layers, and architectural apparel. Photographed by Gabriele Rosati, the work leans into a clean, graphic aesthetic, often integrating multiple exposure effects, collage-style framing, and technical data overlays. The visual narrative is supported by fashion styling from Francesco Saverio Costanzo, with set design by Alberto Simoni and makeup by Elena Gaggero, to define a stark, monochromatic outlook on contemporary technical outerwear.

Style

Vertical, Editorial, Clean

Industries
Color
Pure White
Jet Black
Background

White Seamless

Context

Lookbook, Advertising Campaign

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