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Young man wearing sunglasses and white t-shirt carrying a large leather shoulder bag against a white background.

Young male model walking outdoors carrying a shoulder bag while wearing a dark jacket over a shirt and trousers.

Black and white portrait of a male model wearing a dark leather blazer, V-neck sweater, and dark jeans against a white background.

Black and white portrait of a male model wearing a dark jacket, button-down shirt, and trousers against a seamless white background.

A man in a white t-shirt and dark jeans walking on a city street, holding a dark jacket over his shoulder.

Monochrome portrait of a young male model seated, wearing a dark denim jacket and white collared shirt against a white backdrop.

Male model leaning against a stone wall on a sunny street carrying a large brown canvas duffel bag

Monochrome full-length fashion portrait of a male model wearing a dark jacket, t-shirt, and jeans against a white backdrop.

Portrait of a young male model wearing a dark blazer over a t-shirt against a plain studio background.

A man wearing a dark denim jacket and matching jeans walks down a sunny urban street.

Male model in a dark leather jacket and denim jeans walking past a stone wall exterior.

A black leather tote bag rests on a wooden display table against a white background for Zara 90s Archive project.

A young male model walking across a city street carrying a large dark leather tote bag wearing a dark blazer and cuffed denim jeans.

Zara 90's Archive 2026

About

Zara’s 90s Archive project revisits minimalist menswear through a refined editorial lens. Captured with an analogue film aesthetic, the campaign oscillates between clean studio portraits and candid, street-level photography to showcase a collection of structured leather goods and timeless casual tailoring. The series features photography by Daniel Archer, whose work emphasizes crisp contrast and shadow definition across both monochromatic studio settings and sunlit urban environments. Fashion and art direction by Juan Medina establishes the cohesive, nostalgic mood, while set design by Rebecca Ilse and hair styling by Jody Taylor provide the necessary texture to ground the 1990s-inspired silhouettes. Models Max Knott and Vasko Luyckx anchor the visuals, appearing in a variety of layered textures and muted palettes that prioritize form and material quality.