Zara

Sep 2026

Zara’s 90s Archive project revisits minimalist menswear through a refined editorial lens. Captured with an analogue film aesthetic, the campaign oscillates between clean studio portraits and candid, street-level photography to showcase a collection of structured leather goods and timeless casual tailoring. The series features photography by Daniel Archer, whose work emphasizes crisp contrast and shadow definition across both monochromatic studio settings and sunlit urban environments. Fashion and art direction by Juan Medina establishes the cohesive, nostalgic mood, while set design by Rebecca Ilse and hair styling by Jody Taylor provide the necessary texture to ground the 1990s-inspired silhouettes. Models Max Knott and Vasko Luyckx anchor the visuals, appearing in a variety of layered textures and muted palettes that prioritize form and material quality.

Editorial, Vertical, Monochrome, Clean

Analogue / film

High Street Fashion

White Seamless

Lookbook