34 Heritage

Sep 2025

The 34 Heritage FW25 campaign presents a sophisticated take on contemporary menswear, leaning into a polished, smart-casual aesthetic. Captured by photographer Matthew Sprout with creative direction by Hillary Comstock, the series balances urban street scenes with warm, domestic interior settings to highlight the collection's textural focus. Featuring actor Jon Paul Phillips, the project emphasizes layering and tactile materials like corduroy, tweed, and denim. The execution makes consistent use of natural light and clean compositions, utilizing an earthy color palette that reinforces the seasonal tone of the collection. Grant Woolhead provided fashion styling, curating a look that moves fluidly between editorial storytelling and commercial portraiture.

Vertical, Commercial, Warm

Natural light

Menswear

Advertising Campaign