The 34 Heritage FW25 campaign captures a polished menswear aesthetic through a series of editorial and commercial portraits. Centered on actor Jon Paul Phillips, the imagery emphasizes tactile depth, showcasing corduroy, tweed, and denim textures within both urban street settings and warm, domestic interiors.
Photographer Matthew Sprout utilizes natural light to ground the collection in a refined, clean visual language. With creative direction from Hillary Comstock and styling by Grant Woolhead, the project leans into a smart-casual wardrobe, balancing soft-focus architectural backgrounds with sharp, detailed tailoring. The campaign employs a mix of editorial and commercial techniques, punctuated by the organic aesthetic of analogue film.
