14 hands

Aug 2026

In a striking departure from traditional beverage advertising, the Drummer project for 14 Hands Winery leans into a visceral, rhythmic aesthetic to capture the spirit of its brand identity. This high-energy spot focuses on a powerful live-action performance by a female drummer, whose kinetic movement acts as the visual heartbeat of the piece. By utilizing a tight frame and deliberate camera work, the creative team at Team One emphasizes the raw intensity of the musician, with long dark hair whipping in motion against an atmospheric, dimly lit backdrop. The production effectively channels a moody, sophisticated vibe, skillfully balancing warm and cool lighting tones to carve out dramatic shadows that enhance the cinematic feel of the scene. This project moves away from standard product-centric narratives, instead opting for a sensory experience that feels both authentic and bold within the alcoholic beverages industry. By prioritizing movement and authentic technique over typical bottle shots, the film creates a memorable, immersive brand moment that resonates through its dedication to craft and mood. The result is a refined example of how lifestyle brands can successfully integrate performance art to tell a compelling story, using expert lighting and editing to maintain a cohesive, high-impact brand presence that feels both intimate and expansive in its energy.

Cinematic

Live-action Technique, Soft Light

Alcoholic Beverages, Food & Beverage