Patrik Giardino

Patrik Giardino is a visionary director and photographer whose dynamic work is deeply rooted in his lifelong passion for sports, movement, and action. Hailing from Malmö, Sweden, Patrik spent his formative years as a competitive athlete, excelling in karate, ice hockey, and basketball—experiences that profoundly shape his artistic perspective. His journey into the world of photography began at the esteemed Art Center College of Design in Pasadena, where he honed his technical skills and developed a unique lens for capturing motion and emotion. This fusion of athleticism and artistry naturally propelled him into directing commercials, allowing him to weave cinematic narratives through stunning visuals. Throughout his career, Patrik has collaborated with some of the most renowned brands in the world, including Procter & Gamble, Nike, Adidas, Neutrogena, Merck, Fujitsu, and Oakley. His work is characterized by its ability to inspire and engage audiences, transforming everyday moments into powerful visual stories. In addition to his commercial success, Patrik has captured iconic print campaigns for a diverse array of global brands such as Virgin America, Universal, Coca-Cola, and the US Army. His portfolio boasts striking imagery featuring some of the world’s most celebrated athletes, including LeBron James, Michael Phelps, Andy Murray, and Cristiano Ronaldo, alongside a roster of Hollywood luminaries like Hugh Jackman, Henry Cavill, Mark Wahlberg, Chris Pratt, and the Hemsworth brothers. With each project, Patrik continues to push the boundaries of visual storytelling, blending his athletic background with an unparalleled artistic vision to create compelling narratives that resonate across cultures and industries.