Zomer Fall 2023 Ad Campaign 2023

Description

A campaign poster for Zomer's Fall 2023 collection, creative directed by Danial Aitouganov and Imruh Asha, and photographed by Oliver Hadlee Pearch. The portrait features a young East Asian girl with a sleek black bob haircut wearing circular mouse ears. She is styled in a black leather moto jacket over a high turtleneck and a black lace skirt, while holding bright yellow, red, and turquoise ruffled tulle poufs against her chest. A minimal red line drawing of a heart is superimposed over the left side of the jacket, framed within a thin black border against a bright white background with the black 'zomer PARIS' wordmark below.

Style

Vertical, Commercial, playful, Clean, Graphic

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign