Zomer Fall 2023 Ad Campaign 2023

About

A campaign poster for Zomer's Fall 2023 collection, creative directed by Danial Aitouganov and Imruh Asha, and photographed by Oliver Hadlee Pearch. The portrait features a young East Asian girl with a sleek black bob haircut wearing circular mouse ears. She is styled in a black leather moto jacket over a high turtleneck and a black lace skirt, while holding bright yellow, red, and turquoise ruffled tulle poufs against her chest. A minimal red line drawing of a heart is superimposed over the left side of the jacket, framed within a thin black border against a bright white background with the black 'zomer PARIS' wordmark below.