Anita Bitton, Casting Director,

Description

This video presents the Zimmermann Summer Swim 2025 campaign, directed by Romain Wygas with photography by Benny Horne and styling by Romy Frydman. Model Abbey Lee features in a series of coastal scenes beside a swimming pool, wearing resort wear including patterned swimwear, printed shirts, and kaftans. Art direction is led by Nicky Zimmermann and Gabriele Hackworthy, with hair styling by Damien Boissinot and makeup by Jodie Boland. The visual styling reflects a warm, sun-drenched aesthetic with natural lighting and coastal architectural backdrops.