Zimmermann: Zimmermann Summer Swim 2025 Campaign
Brand
Date
Mar 2025
Description
Zimmermann presents its Summer Swim 2025 campaign, capturing a series of coastal scenes set against architectural backdrops. Directed by Romain Wygas with photography by Benny Horne, the work showcases a collection of patterned swimwear, printed shirts, and kaftans worn by model Abbey Lee. The project leans into a sun-drenched aesthetic, utilizing natural light to highlight the intricate details of the resort wear. Art direction by Nicky Zimmermann and Gabriele Hackworthy emphasizes a clean, warm palette that reflects the seasonal focus, while styling by Romy Frydman rounds out the visual narrative.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Beige
Pure White
Background
Outdoor Pool
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.