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Brand
Zimmermann
ProjectResort 2024 Ad Campaign
Model wearing a pale green floral dress holding a matching clutch against a sunny European street backdrop

Zimmermann Resort 2024 Ad Campaign 2023

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Gabriel Hackworthy
Gabriel HackworthyArt Director
Barbara Valente
Barbara ValenteModel
Romy Frydman
Romy FrydmanStylist
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
Anita Bitton
Anita BittonCasting Director
Atrani
AtraniLocation
Italy
ItalyLocation

Tags

woman in floral dressfloral dressdressbarbara valentewoman posing outdoors

Description

Zimmermann Resort 2024 ad campaign featuring model Barbara Valente photographed by Benny Horne with art direction by Gabriel Hackworthy. Captured on location in Atrani, Italy, the image portrays a model posing outdoors against traditional whitewashed buildings and arched architecture. She wears a structured pale green dress adorned with a floral and botanical pattern, styled by Romy Frydman with hair by James Rowe and makeup by Jodie Boland. The warm daylight illuminates the scene, casting soft shadows and highlighting the texture of the patterned apparel and matching clutch bag.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sage (70%)
Cream (30%)

Background

Street

Context

Advertising Campaign