BrandZimmermann
ProjectFall 2025 Ad Campaign

Smile Agency,
Associated creatives
Tags
Description
Captured by photographer Benny Horne in Portugal, this editorial image for Zimmermann's Fall 2025 ad campaign features models Annemary Aderibigbe and Lexi Boling walking hand in hand across a sunlit grassy hill. The two women wear flowing designer garments styled by Romy Frydman, with hair by Damien Boissinot and makeup by Jodie Boland. The natural lighting highlights the textured landscape and distant water background, embodying the refined romantic aesthetic of the brand.
Style
Editorial, Horizontal, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Beige (50%)
Caramel (50%)
Background
Garden
Context
Advertising Campaign







