BrandZara
Zara Willy Chavarria para Zara 2026 Campaign 2026
Associated creatives
Tags
Description
This black-and-white portrait features a black man captured from the chest up for the Zara 2026 campaign, photographed by Glen Luchford and designed by Willy Chavarria. He wears a light-coloured baseball cap with cursive script embroidery, a dark patterned neck scarf tied neatly at the collar, and a button-up utility shirt featuring dual chest pockets. The subject gazes off to the side with a serious expression against a clean, unbroken white background. The high-contrast monochromatic lighting highlights the textures of the fabric and the sharp details of the accessories.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Designer Fashion
Background
White Seamless
Context
Advertising Campaign