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  • ·Zara X Fruit of the Loom BMX stunt campaign editorial
Brand
Zara
ProjectZara X Fruit of the Loom
Man performing a jump on a BMX bike in front of a brick building exterior for a Zara campaign.

Zara Zara X Fruit of the Loom 2026

Associated creatives

Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Erol Karadağ
Erol KaradağHair Stylist
Nachum Shonn
Nachum ShonnCasting Director
Gerard Santos
Gerard SantosSet Designer
Anisa Brown
Anisa BrownModel
Henry Rank
Henry RankModel

Tags

man jumping bmx bikeman jumping bmxbmx bike jumpman jumpingbmx bikeman

Description

This black and white editorial image captures a dynamic BMX stunt against the textured facade of a brick building for the Zara X Fruit of the Loom project. The photograph, shot by Luis Alberto Rodriguez with creative direction by Gorka Sorozabal, freezes a male rider mid-air as he leaps on his bicycle. The composition highlights crisp motion against a structured architectural background, featuring styling by Gerard Santos and grooming details handled by Erol Karadağ. The stark monochrome grading emphasizes the raw energy and urban setting of the campaign.