BrandZara
ProjectFifa Classics

Zara Fifa Classics 2026
Associated creatives
Tags
Description
A black and white fashion campaign photograph by Samuel Bradley for the Zara Fifa Classics project. The subject wears a white short-sleeved soccer polo jersey styled with a dark collar, sleeve banding, and a centered USA94 World Cup badge. A classic black and white paneled soccer ball is balanced directly in front of the upper face, concealing the eyes while showing the chin and neck. The frame is shot in portrait orientation against a clean, lightly textured architectural wall.
Style
Editorial, Vertical, Monochrome
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (70%)
Jet Black (30%)
Context
Advertising Campaign