Yohji Yamamoto Yohji Yamamoto Pour Homme S/S 25 2024

Description

This black and white fashion campaign image for the Yohji Yamamoto Pour Homme S/S 25 collection features a model captured in a dynamic profile pose. The subject wears a long dark coat with printed text along the back, layered over lighter trousers. Falling snow fills the frame, creating a textured atmosphere around the figure. The lighting is high-contrast and dramatic, emphasizing the sharp contours of the model's face and slicked-back hair. Photographed by Takay with fashion styling by Tsuyoshi Noguchi, hair styling by Asashi, and casting by Shimana.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign