Alex Reznick, Retoucher, Sydney

Description

This commercial advertising image features a surreal, precariously balanced stack of objects against a vibrant blue backdrop. At the apex sits an amber glass beer bottle, resting precariously on a brass bell, which is balanced on a white ceramic rabbit figurine. The rabbit sits atop a glass cloche encasing green botanical elements, which in turn balances on a playing card resting on a horizontal surface. To the left on the surface lies a brass trumpet, and to the right rests a small wooden sphere casting a distinct shadow. The top of the frame contains white text reading crafted exactly the way other beers aren't, while the bottom features a brand logo and tagline. The overall composition employs sharp studio lighting and clean color grading.

Style

Vertical, Commercial, Surreal, Minimalist

Techniques

3D render / CGI

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Advertising Campaign