Alex Reznick, Retoucher, Sydney

Description

This commercial advertising image features a surreal, delicately balanced vertical stack of objects against a vibrant blue studio background and surface. At the top of the stack floats a brown glass beer bottle, resting on a small brass hand bell, which in turn balances on a white rabbit figurine. Below the rabbit rests a glass cloche encasing green hops, balanced precariously on the corner of a playing card and a small wooden sphere. A brass trumpet rests on the surface to the left. The composition is lit with soft studio lighting, creating subtle shadows beneath the floating elements. Text at the top reads Crafted exactly the way other beers arent, and branding at the base features WHITE RABBIT fermentation with imagination.

Style

Artistic, Vertical, Warm, Clean

Techniques

3D render / CGI

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Advertising Campaign