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Brand
Samsung
ProjectWettest Town Showdown

Samsung Wettest Town Showdown 2025

Associated creatives

Leo Burnett Australia
Leo Burnett AustraliaAgency / Creative
Rabbit
RabbitProduction
The Editors
The Editors
White Chocolate VFX
White Chocolate VFXPost Production / VFX
Song Zu Sydney
Song Zu SydneyMusic / Sound
Toni Higginbotham
Toni HigginbothamAgency / Creative

Tags

man at bus stopman in raincoatmanbus stopraincoat

Description

This video advertisement titled Wettest Town Showdown for Samsung features cinematic and documentary-style footage exploring a rainy town rivalry in Australia. Created by Leo Burnett Australia and produced by Rabbit, the video highlights local residents, weather experts, and iconic regional landmarks amidst persistent rainfall. The visual composition employs natural lighting and atmospheric color grading to emphasize the heavy rain and lush green surroundings.