Wendy's Where's The Beef? 2024

Description

This classic television commercial for Wendy's titled Where's The Beef? features three elderly women seated at a table inside a restaurant examining an enormous hamburger bun placed on a small plate. When the central woman lifts the top half of the bun, a remarkably small beef patty with a single pickle and a square of cheese is revealed underneath. The set features a minimalist grey maze-like interior with a sign in the background reading Home Of The Big Bun. Produced by agency Dancer Fitzgerald Sample, the commercial uses deadpan humor to question the proportion of meat to bun offered by competitor restaurants.