Brand
ProjectBrand Identity
Weekly Tales Brand Identity 2024
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Description
This motion graphics video created by In-Col Studio for the Weekly Tales brand identity features bold white typography scrolling vertically over changing documentary video clips. The text highlights themes such as climate, community, environmentalism, green space, inequality, local tales, social housing, unseen history, and activism. The underlying visual sequences display various documentary scenes, including a young girl standing outdoors, hands working with soil, and urban apartment blocks near water under an overcast sky. The overall presentation utilizes high-contrast typography and digital motion graphics to frame community-focused storytelling.