Weekly Tales
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2024
Description
Weekly Tales establishes a distinct brand identity that synthesizes documentary-style storytelling with a clean, minimalist visual language. Designed by In-Col Studio, the project spans digital, motion, and outdoor applications, utilizing a structured editorial framework to present cultural and environmental narratives. The identity employs a muted palette and restrained typography, often framed by parenthetical elements that reinforce the project's focus on structured content. This cohesive aesthetic carries across responsive web design, vertical motion graphics, and large-format outdoor advertising, integrating observational documentary footage within a professional, grid-based layout.
Style
Vertical, Clean
Context
Brand Film / Corporate Video
Associated creatives
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