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BrandWe Make Cake
ProjectBrand Identity
Slice of layer cake with pink frosting and crumbs on a pale pink surface with branded black typography.

We Make Cake Brand Identity 2017

Associated creatives

Saul Studio
Saul StudioGraphic Design

Tags

cake sliceslice of cakelayer cakepink cakesponge cakecake with pink frostingpink frostingcake crumbs

Description

A single slice of layered sponge cake with pink frosting sits diagonally on a pale pink seamless background, accompanied by scattered cake crumbs and small red decorative fragments. Below the cake, black typography spells out the brand name We Make Cake in a distinctive custom typeface. The lighting is bright and even, highlighting the textured surface of the cake layers and the smooth matte finish of the backdrop. This commercial studio shot was created by Saul Studio as part of the brand identity project for We Make Cake.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

CPG / Packaged Food

Color

Blush (50%)
Cream (50%)

Background

Coloured Seamless

Context

E-commerce / Product