VML, Creative Agency, New York

Description

This image showcases four mobile app screen mockups arranged in a row against a dark background, created by VML for the Oreo Calls campaign. The interface designs feature a monochromatic black and white color scheme with basketball court line graphics in the background. The screens illustrate a promotional user flow, including an invitation to scan a referee during a game, a live camera overlay scanning a referee holding a packaged cookie, an illustrated referee graphic, and a final offer screen displaying an Oreo cookie graphic with a claim button. Bold typography and clear calls to action are integrated throughout the app interface alongside Oreo and Walmart branding elements.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Vector, UI illustration

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Digital / Display Advertising