VML, Creative Agency, New York

Description

This monochrome graphic presents an instructional grid of eight panels, each illustrating a distinct basketball referee signal performed by a stylized referee character wearing a striped jersey. The panels feature bold caption boxes at the top and bottom containing humorous text related to cookie variations, such as double dunking and make it double stuf. The illustration style utilizes clean black-and-white gradients and minimalist character designs with blank facial features. Created by VML in New York, the layout combines traditional sports officiating gestures with playful branding typography.

Style

Artistic, Humorous, Horizontal, Monochrome, Minimalist

Techniques

Vector

Industries

Video Games

Color

Background

Solid Colour

Context

Advertising Campaign