Logo
  • Home
  • ·Media
  • ·Valentino Chinese New Year 2026 Campaign by Julie Greve
ProjectValentino Chinese New Year 2026 Campaign
Model LV Yifan wearing a cream blazer with black piping and a striped turtleneck in front of window blinds and a neon sign.

Bianca Raggi,

Associated creatives

Alessandro Michele
Alessandro MicheleDesigner
Julie Greve
Julie GrevePhotographer
Bianca Raggi
Bianca RaggiFashion Editor/Stylist
LV Yifan
LV YifanModel

Tags

lv yifanasian male modelman in cream blazercream blazerpiped blazerstriped turtleneckblack graphic t shirt

Description

Captured by photographer Julie Greve for the Valentino Chinese New Year 2026 campaign designed by Alessandro Michele and styled by Bianca Raggi, model LV Yifan poses in front of horizontal window blinds illuminated by glowing neon signage. He wears a cream tailored blazer accented with dark contrast piping over a black graphic t-shirt and a high-neck striped turtleneck. The atmospheric lighting creates soft shadows and a cinematic, moody visual tone with turquoise neon reflections.

Style

Vertical, Commercial, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Off-White (50%)
Jet Black (40%)

Context

Advertising Campaign