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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652134
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
A man poses in a studio lying on a white mattress, wearing boots and underwear, showcasing fashion and fitness in a minimalist setting.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

adult malemattressunderwearbootstorsoindoorstudio

Description

A man is lying on his side on a white mattress in what appears to be a studio setting. He is wearing black boots and white underwear with repeated text on the waistband. The man has a shaved head, and a tattoo is visible on his back. The surface underneath the mattress is a dark, textured material, likely a concrete floor. The lighting is soft, creating subtle shadows and highlights on the man's body and the mattress. The composition is simple, focusing on the man's pose and attire. Part of another person's arm can be seen in the upper portion of the frame.