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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652132
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Man lying on a white mattress, wearing gray underwear with black-and-white branded waistband, and facing away from the camera.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

manunderwearmattresslying downindoor

Description

A man is lying on a white mattress in an indoor setting. He is wearing gray underwear with a black and white branded waistband. The man is positioned with his back turned towards the camera, revealing his lower back and the curve of his buttocks. His legs are bent, and his feet are visible in the background. The lighting is soft and diffused, casting subtle shadows that accentuate the contours of his body. The background is a plain, off-white wall, which provides a neutral backdrop that does not distract from the main subject.