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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652126
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Partial view of a person reclining, wearing a white shirt, underpants with a logo, and dark jeans with zipper detailing.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

personwhite shirtunderwearjeansclothing

Description

The image presents a partial view of a person reclining. The individual is wearing a partially unbuttoned white button-down shirt. The person is also wearing white underpants with a visible black logo on the waistband. A pair of dark denim jeans with a prominent zipper on the side is also visible. The setting appears to be indoors with soft, diffused lighting, which casts gentle shadows and highlights the textures of the fabrics. The composition is intimate. The color palette is dominated by white and dark blue, creating a contrast.