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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652116
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
A person lays face down on concrete steps with an open zipper and exposed underwear. Close up shot showcasing the back and clothing.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

adult malebacktorsojeansconcrete stepsunderwear

Description

A bald adult male lies face down on gray concrete steps, with his back exposed. He is wearing jeans with an open zipper, revealing his underwear, with the waistband visible. The lighting is soft, casting shadows on the stairs. The camera is positioned at eye level, focusing on the man's back and the jeans. The composition emphasizes the texture of the concrete and the fabric of the clothing. The underwear waistband displays a repeated logo. The mood is intimate and somewhat vulnerable.