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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652110
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
A man's torso and legs are visible, featuring black leather pants, white socks, and branded underwear, set against a neutral-toned background.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

leather pantsunderwearsockstorso

Description

A man is seen with black, textured leather pants partially lowered, revealing branded underwear. The pants have a zippered pocket detail. White socks are visible on the feet. The underwear has a white band with black lettering. Additional layered underwear is also visible above the branded underwear. The background features neutral tones, suggesting an indoor environment. The lighting is diffused, highlighting the textures of the leather and fabric.