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  • 'Underwear 2.0' 2024 Ad Campaign 2024 - image 652108
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close up of a man's torso wearing gray briefs with a white branded waistband featuring black text, revealing abs and muscular physique.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

mantorsounderwearbriefsabs

Description

A close-up shot focuses on the midsection of a male figure, highlighting his abs and muscular physique. He is clad in gray briefs with a branded, white waistband featuring black text. The waistband design includes repeated text. The lighting casts shadows and highlights on his torso, enhancing the definition of his muscles. The overall mood is intimate and suggestive.