Under Armour Rule Yourself 2018

About

This cinematic commercial video for Under Armour titled Rule Yourself, created by Droga5 London, explores high-performance athletic training across contrasting environments. The sequence opens with dark, reflective water in an outdoor pool before transitioning to underwater footage of a swimmer gliding powerfully beneath the surface. Subsequent shots feature athletes in a dimly lit gym performing rigorous pull-ups and strength exercises. The color grading relies on deep blues, shadows, and low-key lighting to emphasize grit and dedication.