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BrandUlla Johnson
ProjectULLA eau de parfum
Model holding a fluffy tulle accessory with long ribbons against a sunlit ocean background at sunset

Ulla Johnson ULLA eau de parfum 2026

Associated creatives

Julia Noni
Julia NoniPhotographer
Margot Populaire
Margot PopulaireCreative Director
April Hughes
April HughesFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist

Tags

woman holding tulle accessorywoman holding tullewoman by oceantulle accessorylong ribbons

Description

This editorial campaign image for Ulla Johnson's ULLA eau de parfum features a silhouetted model standing near the rocky shoreline beside a calm ocean. The sun sets low behind the figure, creating intense backlighting, lens flare, and glittering highlights across the water surface. The model wears a patterned garment and holds a delicate, textured tulle accessory with long trailing ribbons that catch the soft coastal breeze. Photographed by Julia Noni with creative direction by Margot Populaire.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Natural light

Industries

Fragrance

Background

Ocean

Context

Advertising Campaign