Margot Populaire,

Description

This campaign image for the Ulla Johnson Spring Summer 2025 collection was photographed by Viviane Sassen with fashion styling by April Hughes and art direction by Margot Populaire. Model Aker Ajak stands poised upon large stacked bales of yarn in a vibrant yellow sleeveless dress that catches the breeze beside an expansive body of water. The natural daylight casts a warm glow across the scene, highlighting the textural contrast between the flowing fabric, the rustic yarn bales, and the distant arid landscape. Hair styling by Olivier Schawalder and makeup by Min Kim complete the look.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Lake

Context

Advertising Campaign