Brand
ProjectOnce Upon a Ride
Uber Once Upon a Ride 2026
Associated creatives
Tags
Description
This animated digital video titled Once Upon a Ride for Uber features minimalist vector illustrations depicting two individuals in San Francisco whose paths cross through a shared ride. The narrative unfolds with clean graphic styling, featuring a woman in a red dress and a man carrying a briefcase walking toward a blue car. The animation utilises a flat colour palette with bold red, blue, and neutral tones, accompanied by voiceover narration and sound design by Swell Sound. The visual style employs graphic vector illustration and 2D animation techniques to tell a character-driven story about urban connectivity.