mycar Tyre Car & Auto The Sunburnt Car hero 2026

About

This commercial video for mycar Tyre Car & Auto, titled The Sunburnt Car and produced by Odd Studio, examines the impact of UV exposure during daily commuting. The footage features an elderly woman driving, with close-up shots of her arms, a steering wheel, and a car dashboard covered in synthetic fur to simulate sun damage. The narrative transitions between interior driving perspectives, a woman looking in a rearview mirror, and a red car parked inside a brightly lit studio space. The visual style employs cinematic framing and natural lighting to emphasize the campaign's awareness message about skin cancer.