The North Face Question Madness 2020
About
This video project titled Question Madness for The North Face captures the intense reality of alpine mountain climbing and extreme expedition sports. The footage shows climbers scaling sheer rock faces, navigating snowy ridgelines, and setting up camp amidst harsh weather conditions. Natural lighting and expansive vistas emphasize the raw, remote environments encountered by the athletes. The visual narrative combines sweeping aerial mountain shots with close-up perspectives of climbing gear and interpersonal moments on portaledges.
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Mountain
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Advertising Campaign
Brand Film / Corporate Video











