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Model in fluffy fleece jacket and oversized sunglasses shielding eyes against a moody, hazy background

The North Face The North Face Campaign 2026

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This portrait from The North Face Campaign features a model posing against a moody, atmospheric backdrop with cool, hazy lighting. The subject wears a textured grey fleece zip-up jacket with a high collar, paired with large dark wraparound sunglasses. A black crossbody strap supports a small yellow pouch branded with the North Face logo. The lower portion of the outfit includes a reflective metallic disc-patterned skirt. Photographed by Mark Yareham with styling by Natacha Voranger and set design by Toar Avni, the image utilizes soft lighting and cool color grading to create an evocative, cinematic mood.

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Advertising Campaign