The North Face The North Face Campaign 2026

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This dynamic campaign image for The North Face features model Mimi Dey climbing exterior concrete stairs while heavy snow falls around her. She wears a brown puffer jacket and tall brown boots, holding a dark handbag in one hand and reaching for the step above with the other. Bright climbing rope and gear are clipped around her waist against a cool blue-toned architectural background. The shot was photographed by Mark Yareham with styling by Natacha Voranger and set design by Toar Avni, creating an adventurous winter atmosphere.