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  • ·Tatyana McFadden profile video for Dick's Sporting Goods
Brand
Dick's Sporting Goods
ProjectDICK's x Nike - Opportunities Change Outcomes: How Sports Changed Tatyana McFadden’s Life.

Dick's Sporting Goods DICK's x Nike - Opportunities Change Outcomes: How Sports Changed Tatyana McFadden’s Life. 2023

Associated creatives

Chelsea Pictures
Chelsea PicturesProduction
Arts & Letters
Arts & LettersAgency / Creative
XYZ
XYZ
The Mill US
The Mill USPost Production / VFX

Tags

tatyana mcfaddenathlete tatyana mcfaddensports wheelchairwheelchair racerracing wheelchairwhite helmetblue athletic top

Description

This inspirational sports video profile features athlete Tatyana McFadden speaking about her life and athletic journey for Dick's Sporting Goods. The video combines present-day footage of Tatyana racing in a specialized sports wheelchair on a bridge and speaking directly to the camera with archival photographs illustrating her childhood. The production incorporates dynamic editing, natural outdoor lighting, and polished post-production grading to highlight themes of perseverance and sportsmanship.