Subway SUBBBQ Winter 2026

About

This commercial video for Subway's SUBBBQ Winter project highlights the return of the brand's barbecue subs. Directed by Benjamin Flaxman with production by Prodigious and producer Karen Hayward, the video showcases close-up macro shots of pulled pork and smoky chipotle chicken subs coated in rich barbecue sauce and creamy cheese. Crisp lettuce, sliced tomatoes, peppers, and onions are layered inside toasted bread. Warm studio lighting and dramatic macro angles emphasize the textures of the ingredients against a dark, moody background, accompanied by glowing neon signage overhead.