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BrandStudio Simdo
ProjectBrand Identity
Graphic design brand identity featuring a crossword puzzle motif and typography for Studio Simdo

Studio Simdo Brand Identity 2020

Associated creatives

Jaehoon Choi
Jaehoon ChoiGraphic Design

Tags

brand identity graphic designbrand identitygraphic designcrossword puzzle designcrossword puzzlestudio simdo brandingstudio simdo

Description

This graphic design project for Studio Simdo features a clean, minimalist brand identity centered around a custom crossword puzzle layout. The design incorporates bold monochrome typography and structured visual elements arranged on a light grey background. Created by Jaehoon Choi, the branding showcases a cohesive system including logo lockups, informational badges, and playful puzzle-based print assets. The high-contrast black and white palette emphasizes clarity, typographic precision, and modern editorial styling.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Website / Web