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Graphic design brand identity featuring a crossword puzzle motif and typography for Studio Simdo

Studio Simdo Brand Identity 2020

About

This graphic design project for Studio Simdo features a clean, minimalist brand identity centered around a custom crossword puzzle layout. The design incorporates bold monochrome typography and structured visual elements arranged on a light grey background. Created by Jaehoon Choi, the branding showcases a cohesive system including logo lockups, informational badges, and playful puzzle-based print assets. The high-contrast black and white palette emphasizes clarity, typographic precision, and modern editorial styling.

Brand

Studio Simdo

Project

Studio Simdo Brand Identity 2020

Keywords

brand identity graphic designbrand identitygraphic designcrossword puzzle designcrossword puzzlestudio simdo brandingstudio simdo

Credits

Jaehoon Choi
Graphic Design

Styles

HorizontalCommercialMonochromeCleanMinimalistGraphic

Techniques

TypographyVector

Background

Grey Seamless

Context

Website / Web
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