Logo
Unfolded black cardboard packaging template for a disposable camera with white typographic branding and instructions.
Three disposable cameras and a 35mm film canister lined up on a dark surface against a plain white wall
Two diagonal ribbons featuring geometric line diagrams and white text on black and white backgrounds against gray
Two black and white Ilford single use camera packaging design layouts by Studio Simdo on a solid grey background
Two minimalist business cards with black typography on a solid grey background for Studio Simdo brand identity.
Unfolded flat packaging design for Studio Simdo camera featuring typography and grayscale value chart
Bright yellow disposable camera packaging with black typography resting on a matching warm yellow surface
Black and white graphic poster featuring technical diagrams, typography, and layout guides by Studio Simdo
A silver disposable camera branded with Studio Simdo typography resting on a grey surface.
Graphic design brand identity featuring a crossword puzzle motif and typography for Studio Simdo
Unfolded yellow cardboard packaging die-cut template printed with black technical diagrams and typography.
Black single-use camera box with white typography resting on a dark background.
Unfolded black cardboard packaging template for a disposable camera with white typographic branding and instructions.
Three disposable cameras and a 35mm film canister lined up on a dark surface against a plain white wall
Two diagonal ribbons featuring geometric line diagrams and white text on black and white backgrounds against gray

Studio Simdo Brand Identity 2020

About

Studio Simdo’s recent brand identity project redefines the intersection of industrial utility and photographic heritage, creating a visual language that is as clinical as it is compelling. Under the precise graphic design direction of Jaehoon Choi, the studio has cultivated a distinct, monochromatic aesthetic that leans into the rigorous technicality of film photography. The work features an expansive suite of collateral, from meticulous die-cut camera packaging to corporate identity systems that function like instructional diagrams. By utilizing a strict palette of black, white, and deliberate accent tones, the design team avoids decorative excess in favor of a utilitarian minimalism. Every element, whether it is the crossword-inspired typographic grids or the vector-based optical schematics, emphasizes clarity and geometric precision. The project effectively bridges the gap between commercial product design and artistic inquiry, transforming everyday disposable cameras into collectible pieces of functional design. This approach captures the essence of analog photography through clean typography and highly structured layouts, reflecting a professional design approach that feels both timeless and modern. The resulting brand identity acts as a comprehensive reference for black and white photography, where every fold, line, and typeface serves a specific purpose in the user experience, establishing Studio Simdo as a master of intentional, minimalist communication within the competitive photography and corporate branding sectors.

Brand

Studio Simdo

Credits

Jaehoon Choi
Graphic Design

Styles

HorizontalCommercialCleanMinimalist

Techniques

TypographyVector
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