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BrandSteve Madden
ProjectFall 2024 Ad Campaign
Group of six older women dancing outdoors on a New York City sidewalk holding folding hand fans for Steve Madden Fall 2024 Ad Campaign

Steve Madden Fall 2024 Ad Campaign 2024

Associated creatives

Daniel Arnold
Daniel ArnoldPhotographer
Steven Brahms
Steven BrahmsVideographer
“Green Lady”
“Green Lady”Models
Richie Rich
Richie RichModels
Mickey Boardman
Mickey BoardmanModels
Lady Bunny
Lady BunnyModels
Lynn Yaeger
Lynn YaegerModels
George Papoutsis
George PapoutsisModels
and “Dude with Sign”
and “Dude with Sign”Models
New York City
New York CityLocation
Deee-Lite – “Groove is in the Heart”
Deee-Lite – “Groove is in the Heart”

Tags

group of older women dancingolder women dancingwomen dancingolder womenwomen holding folding hand fansfolding hand fanshand fans

Description

Captured by photographer Daniel Arnold and videographer Steven Brahms, this image for the Steve Madden Fall 2024 ad campaign features a lively group of older women dancing on a New York City sidewalk. The subjects hold vibrant red and green folding hand fans while posing dynamically in urban street clothing. Natural daylight illuminates the concrete pavement and surrounding buildings. The composition captures an energetic, candid atmosphere with natural color grading and sharp focus on the central performers.

Style

Documentary, Humorous, Horizontal, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Crimson (30%)
Lime (40%)

Background

Street

Context

Advertising Campaign