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  • ·Steve Madden Fall 2024 Ad Campaign by Daniel Arnold
Man holding a cardboard sign reading Yes, Steve Is A Real Person framed by cheerleaders holding pom poms outdoors

Steve Madden Fall 2024 Ad Campaign 2024

About

This editorial image for the Steve Madden Fall 2024 ad campaign was captured by photographer Daniel Arnold in New York City. The central figure stands outdoors wearing a white t-shirt and blue jeans, holding high a cardboard sign with handwritten text. He is flanked symmetrically by a group of cheerleaders dressed in matching white tops and skirts with metallic silver pom-poms. The urban background features a chain-link fence and brick residential buildings under natural daylight, evoking a candid street-level atmosphere.

Brand

Steve Madden

Project

Steve Madden Fall 2024 Ad Campaign 2024

Keywords

man holding signmanholding signwhite t-shirt and jeanswhite t-shirtblue jeanscardboard sign

Credits

Daniel Arnold
Photographer
Steven Brahms
Videographer
“Green Lady”
Models
Richie Rich
Models

Styles

EditorialHorizontalWarmClean

Techniques

Analogue / filmNatural light

Industries

Big Box Retail

Background

Street

Context

Advertising Campaign
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