Steve Madden Fall 2024 Ad Campaign 2024

Description

This editorial image for the Steve Madden Fall 2024 ad campaign was captured by photographer Daniel Arnold in New York City. The central figure stands outdoors wearing a white t-shirt and blue jeans, holding high a cardboard sign with handwritten text. He is flanked symmetrically by a group of cheerleaders dressed in matching white tops and skirts with metallic silver pom-poms. The urban background features a chain-link fence and brick residential buildings under natural daylight, evoking a candid street-level atmosphere.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Big Box Retail

Color

Background

Street

Context

Advertising Campaign