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  • ·Stefan Cooke Spring 2024 Ad Campaign Editorial
BrandStefan Cooke
ProjectSpring 2024 Ad Campaign
A shirtless model leaning against a large yellow hand prop in front of a rustic corrugated metal shed.

Stefan Cooke Spring 2024 Ad Campaign 2024

Associated creatives

Stefan Cooke
Stefan CookeStefan Cooke Creative Director
Bruce Usher
Bruce UsherCreative Director
Theo Sion
Theo SionPhotographer
Piers Rochford
Piers RochfordModel
Alice Goddard
Alice GoddardStylist
Piotr Chamier
Piotr ChamierCasting Director

Tags

shirtless man leaning on giant handshirtless manman leaning on giant handgiant yellow hand propyellow hand propblack trousersshirtless male model

Description

This vertical editorial image for the Stefan Cooke Spring 2024 ad campaign features a shirtless male model interacting with a giant yellow foam hand prop. The background consists of a weathered corrugated metal shed and overgrown grass, shot in black and white with the hand prop retained in vivid yellow. The composition is stark and sculptural, emphasizing the contrast between the organic figure and the oversized graphic prop. The lighting is diffused and natural, highlighting the textures of the corrugated walls and dry vegetation.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Golden Yellow (50%)
Jet Black (50%)

Background

Factory

Context

Advertising Campaign