Keenan Motto, Creative Director,

Description

This vertical advertising image captures a sunlit outdoor moment featuring two models resting together outdoors. A Black man with short dark hair and a red-haired woman with closed eyes lean against each other in peaceful repose. The man is wrapped in a vibrant striped towel featuring bold bands of blue, red, orange, and white, while the woman wears a light green textured towel draped over her shoulder. The background is a clear, bright blue sky suggesting a warm summer day. Bold white sans-serif typographic overlay reads STATE OF DRIFT across the frame, accompanied by the brand name Sheridan at the lower edge. Natural sunlight illuminates the scene, casting soft shadows and highlighting the rich textures of the towels and skin tones.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Big Box Retail

Color

Background

Clear Sky

Context

Advertising Campaign